Variação linguística como estratégia de humor em memes nordestinos

Abstract

This paper aims to demonstrate how linguistic variation manifests itself in different cultural, historical, and social contexts. It provides an appreciation for the different ways of using language, recognizing different configurations of constructing human interactions and including all existing social groups. With the emergence of the web and new technologies, the way we communicate has undergone a major transformation, with different forms of interaction and communication emerging around us. As a result, different languages have emerged and taken up space in society. In this context, memes stand out for always using distinct languages that serve as a quick and creative way, using humor to convey information taking into account the context in which they are inserted. Thus, analyzing the linguistic variation addressed in the Bode Gaiato memes through a bibliographical approach is of utmost importance for understanding linguistic variety, for example, the use of the Northeastern language, which has several elements that demonstrate the richness and great diversity of the language present in the memes. To this end, the study explores the impact of memes on the dissemination and appreciation of regional varieties of the language, highlighting the role of social networks in the popularization of these cultural expressions.