@EXPLORANDOAI_: as mediações jornalísticas em tempos de inteligência artificial

Abstract

This paper deals with journalistic mediation in the age of Artificial Intelligence (AI) on Instagram. Art first we have the approach of how journalistic mediation can be changed in practice with the advent of artificial intelligences, and how they already cause changes in the journalistic workplace and civil society, given that AI is increasingly integrated into everyday life, whether in the form of ChatGPT, Alexa, or the creation of digital content such as “deep fakes.” Throughout the research, we introduce how AI works and how journalists must adapt to new practices that may depend on algorithmic patterns. We also address how these tools are included in the social network Instagram, since this network has become one of the main social networks in Brazil, according to Jonathan Rodrigues (2024), with approximately 134.6 million users, given that journalistic content has migrated to it, which has transformed Instagram into one of the main stages for journalistic mediation, a stage that has been modified with the increasingly constant use of AI. The research uses metrics from the Instagram profile “@explorandoai_” seeking to promote the creation of content focused on knowledge of these artificial intelligence platforms, targeting the general public. The Instagram profile highlights the use of AI tools in the production of news in the field of journalism on Instagram and in everyday life, given that it is already a reality in editorial spaces and also in the daily consumption of the target audience, which today consists of people who consume information products through social media. It is important to clarify what differentiates journalistic content created using an artificial tool from that created through human creativity. The methodology applied in this work is through qualitative research. According to Norma K. Denzin and Yvonna S. Lincoln (2011, p. 16), "qualitative research is, in itself, a field of investigation. It crosses disciplines, fields, and time." This research is also exploratory in nature, providing us with greater proximity to the problems raised in the course of the study, and is also descriptive, in which facts are observed, analyzed, and classified without the author's interference. The research will also be developed through content analysis, as it can be understood through the observation of verbal or non-verbal content, by means of a systematization in the analysis of data that will be collected by the researcher. The nature of the research will also be experimental, since the researchers in question aim to understand the phenomenon in question. In this sense, methodological reflections will be carried out through bibliographic research. With this methodological perspective, the intention is to build a product through an Instagram profile, which will be carried out with the main objective of understanding the reverberation of Artificial Intelligence applied in journalistic mediations on Instagram, presenting its main interfaces. In addition to analyzing the impacts of this content on society and journalistically speaking.

Keywords: Communication; Journalism; Artificial Intelligence; Instagram; current technologies. translate to English