Lugar de mulher é onde ela quiser: a presença feminina no telejornalismo picoense

Abstract

This study aims to understand the presence of female journalists in television journalism in Picos, considering their trajectories, challenges, contributions, and achievements. The specific objectives are: to qualitatively compare the presence of women in different roles within television journalism at the local stations TV Picos and TV Cidade Verde Picos; to understand how these women reconcile their careers in television journalism with the demands and challenges of their personal lives; to examine how female journalists in Picos perceive and deal with issues related to gender stereotypes in the workplace; and to identify the achievements and contributions of women in local television journalism. The research begins with the historical contextualization of the female struggle for gender equality, highlighting the progress achieved and the inclusion of women in areas such as sports journalism, political reporting, and television journalism. This is a qualitative and bibliographic study, based on authors such as Severino (2013) and Lakatos and Marconi (2007). Thematic content analysis, as proposed by Bardin (2016), was used as the analytical technique. For data collection, semi-structured interviews were conducted based on Duarte (2011). Six female journalists working at the local stations TV Picos and TV Cidade Verde Picos were interviewed. The study revealed that, although these women have gained greater visibility and autonomy and occupy various roles in television journalism, they still face challenges such as subtle silencing, work overload, and unequal access to leadership positions. At the same time, their contributions have expanded representation and contributed to building a more inclusive journalism.