Entre a informação e o entretenimento: uma análise do programa Globo Esporte Piauí, exibido pela TV Clube

Abstract

This research focused on the analysis of infotainment and the process known as "Leifertization" in sports television journalism, observing these transformations within a local context the state of Piauí through a case study of the Globo Esporte Piauí program, broadcast by Rede Clube. The study aimed to understand the factors that drive the adoption and growth of the infotainment format in the program, as well as the elements that influence its aesthetic, narrative, and editorial construction. This is a descriptive study that employed discourse analysis combined with content analysis as its main methodological approaches, applied to the material aired by the program. Additionally, documentary and field research were conducted to deepen the understanding of the empirical object, including direct observations and records of journalistic practices and audience reception. The theoretical framework is based on authors who explore the topic, such as Oselame (2010, 2015) and Telles (2020), who offer contemporary insights into sports journalism in Brazil, as well as Coutinho (2012). The research findings indicate a growing emphasis on a more relaxed and informal style in the presentation of Globo Esporte Piauí. However, the study also reveals that its production process relies on an exaggerated performance, marked by a duality between dense and superficial content, along with a recurring lack of informational depth. A more colloquial language is prioritized, with the presenter often taking on a protagonist role, creating a fusion between information and entertainment. In conclusion, Globo Esporte Piauí represents a local manifestation of infotainment within sports journalism in Piauí. It reflects several trends of spectacularization, while also incorporating local cultural specificities practiced by the people of Piauí.