Padrões na mídia digital: uma análise da revista Boa Forma nas matérias de 2023

Abstract

This work aims to understand how the magazine Boa Forma, in its covers and cover stories in 2023, explores the female image from the perspective of aesthetics, beauty, and health. Considering that the media has significant power over society, imposing norms and rules that must be followed based on the effects of the Cultural Industry, it is capable of imposing beauty standards. The general objective is to analyze how magazine Boa Forma mediates female bodies from the perspective of aesthetics, beauty, and health. Specifically, the objectives are: to map and catalog the covers and main articles of Boa Forma magazine in 2023 about aesthetics, beauty, and health; to analyze how female bodies are represented on the magazine covers and how the themes are explored journalistically in the content of the reports; to analyze the visual and editorial strategies used by Boa Forma magazine in 2023 when addressing female bodies as the main theme. The main theoretical bases are Theodor Adorno (2002) and Max Horkheimer (2002), Fontes (2009), Natansohn et al. (2013). The methodology used is bibliographic research (Gil, 2002), case study (Yin, 1989), and Content Analysis with a qualitative approach (Fonseca Junior, 2011) ; Bardin, 2016). The main results showed that the magazine, despite including dissonant bodies, predominantly features bodies with characteristics deemed ideal and employs the discourse of well-being as a new ideal of beauty.