Reinvenção da regionalidade? Os desafios da manutenção do telejornalismo local em tempos de convergência

Abstract

This study aimed to analyze the regionalization strategies adopted by television stations in the city of Picos, Piauí, focusing on TV Picos and TV Cidade Verde Picos, in a context marked by media convergence and transformations in journalistic practices. Interviews with professionals from both stations were conducted and analyzed to understand whether local television journalism has reinvented itself in the face of new technological, social, and cultural demands. The results indicate that regionalization is a central axis of local journalistic practice, serving as a symbolic link between stations and audiences. Amidst the transformations in the media landscape, Picos is consolidating itself as a territory that is no longer merely a recipient of content but is now playing an active role in the production of regional narratives. Local television, when combined with community engagement and investment in local professionals, becomes a powerful instrument of identity and belonging.