Empreendendo com energia limpa: desafios e estratégias das empresas de energia solar em Picos-PI

Abstract

This work analyzes the main strategies adopted by solar energy companies in the municipality of Picos-PI, in the face of the challenges faced by this growing sector. The research starts from the recognition of Brazil’s potential for photovoltaic energy generation, especially in the semi-arid region, and considers the structural, regulatory, and tax obstacles that still hinder the full expansion of solar energy in the country. The general objective was to understand how local companies face adversities and which strategies have proved most effective in an emerging market. The methodology adopted is applied in nature and has a mixed approach, combining qualitative and quantitative data obtained through a structured questionnaire applied to four companies operating in Picos-PI. The analyses revealed that the most recurrent strategies include investment in technological innovation, digital marketing, and personalized service, in addition to adaptive practices in the face of high tax burden and low consumer adherence. Demands for more effective public policies were also identified, such as tax incentives, technical training, and oversight against unfair competition. Although the companies face significant limitations, they have been demonstrating strategic capacity compatible with the classic management models — such as those of Porter, Mintzberg, and Ansoff — by implementing actions consistent with the competitive and social environment of the region. The relevance reinforces the importance of coordinated policies to consolidate the solar sector as a vector of regional sustainable development.