Transformação do empreendedorismo feminino no Brasil após a pandemia: uma revisão de literatura

Abstract

Post-pandemic female entrepreneurship in Brazil (2020–2025) reveals a structural dichotomy: while it has consolidated itself as a mechanism of resistance against unemployment and precariousness, with remarkable adaptation to digital tools, it remains dependent on territorially fragmented public policies. This analysis, whose objective is to examine the transformations that occurred in female entrepreneurship in Brazil after the COVID-19 pandemic based on studies published between 2020 and 2025, was conducted through a systematic literature review. The findings show that while urban women entrepreneurs leveraged digital platforms, their rural counterparts relied on informal survival networks, a contradiction that government programs fail to address. Despite the institutional recognition of these specificities, their effective advancement requires interventions that consider the multiple dimensions of Brazilian inequality.