Além dos jogos: uma análise da narrativa de gênero na cobertura das copas masculina (2022) e feminina (2023) pelo Globo Esporte

Abstract

This study aims to investigate the similarities and differences in the narrative construction of the 2022 Men's and 2023 Women's FIFA World Cups, focusing on publication frequency, report content, language used, images published, and themes addressed. The specific objectives include: analyzing the volume and content of journalistic coverage of both tournaments; comparing the representation of male and female athletes in the reports; identifying analytical categories related to gender constructions; and reflecting on the role of sports journalism in reinforcing or challenging stereotypes. A qualitative methodology was adopted, based on bibliographic research and content analysis using a categorical approach. The research corpus consists of twelve articles published on ge.globo.com — six about the men's tournament and six about the women's. Theoretical foundations include the works of Silveira (2009), Silva and Prado (2023), Padeiro (2015), and Bettine and Ozdemir (2023). The findings point to an unequal coverage between the two competitions, though signs of progress in the portrayal of women’s football in the media are evident.