O impacto das avaliações online de hotéis no desempenho dos fundos imobiliários HTMX11 e BTHI11

Abstract

With the growth of digital platforms in the tourism sector, online reviews have become a key factor in consumer decision-making, impacting the financial performance of companies in the industry, especially in the segment of hotel real estate investment funds, where part of their revenue is derived from their hotel investments. This study aims to analyze the influence of customer reviews on the TripAdvisor platform and the occupancy rate of hotels on the financial performance of hotel real estate investment funds HTMX11 and BTHI11. The research adopts a quantitative approach, using secondary data analysis, such as the funds’ financial reports and online reviews, to identify patterns and significant correlations between the variables. The results show that while online reviews did not have a direct substantial impact on revenues, the occupancy rate was found to directly affect these earnings. The analysis also revealed that the management of the funds’ assets, such as the acquisition and sale of hotel units, can lead to significant variations in revenue due to the volatility of the real estate market. Thus, the study contributes to the understanding of the relationship between online reputation and occupancy rate with the financial performance of hotel real estate investment funds, providing valuable insights to assist investors and managers in making strategic decisions to maximize return on investment.