Reflexos digitais: redes sociais, autopercepção e estética

Abstract

This study investigates the influence of social media on body self-perception and aesthetic consumption practices among contemporary users. In an increasingly connected society, platforms such as Instagram and TikTok promote idealized beauty standards that directly affect how individuals perceive their own image. The research is based on the hypothesis that aesthetic consumption is often linked to feelings of inadequacy fueled by social comparison, intensified by the use of filters and exposure to digital influencers. To explore this, structured questionnaires combining quantitative and qualitative approaches were applied to a predominantly young and university-level sample. The results revealed a higher use of filters and aesthetic content consumption among women, as well as signs of body dissatisfaction and a desire to modify appearance—even among individuals with high self-esteem. The analysis demonstrated that digital aesthetics significantly shape body identity, reinforcing often unattainable ideals. As a practical contribution, the study encourages critical media education and the promotion of body diversity.