Mais amor, menos ‘ESG’: críticas ao modelo de práticas ambientais, sociais e de governança das organizações

Abstract

This article critically analyzes the ESG (Environmental, Social, and Governance) model, highlighting its limitations and inconsistencies within the organizational context. It argues that, despite the growing adoption of ESG by corporations and investors, many related practices remain superficial, functioning more as marketing strategies than genuine commitments to sustainability and social responsibility. This study is characterized as applied research with a qualitative approach, exploratory and descriptive in nature. The initial stage involves bibliographic and documentary procedures, followed by the collection of interviews related to the research topic. Subsequently, the data will be processed using NVivo software to organize, analyze, and interpret qualitative information. Finally, the study will apply Bardin’s content analysis to interpret the findings.