Verona FM: o processo de adaptação da comunicação comunitária em meio aos avanços tecnológicos

Abstract

The Final Course Work (TCC) presented to this evaluation panel seeks to understand the process of adaptation of community communication at Verona FM radio amidst the increasingly rapid technological advances in the way of communicating; the radio station is located in the Parque Piauí neighborhood, in the southern part of Teresina. The idea arose from a daily observation of the radio station. With a prospective view, immersing oneself in this process becomes more challenging to understand and analyze its aspects, since the challenges will be the most diverse and unimaginable when dealing with a social and community construction through the activities of a community radio station. In this sense, a constructed week should be essential to analyze this social phenomenon. This without losing focus on what community communication is and its transformative methods. The general objective of the TCC is to understand the social profile of Verona FM radio station in Teresina. Therefore, the main problem revolves around the following question: How does Verona FM radio station communicate amidst the frenetic technological advances without losing the essence of a community radio station? This monograph arose from the need to understand the current processes of a community radio station, highlighting its direct social role with its listeners. In this logic, we seek to analyze how (and if) a significant change occurs in the lives of those who make up the community in which that radio station will provide its services in the most diverse social areas. In addition, we will embark on evidentiary paths to show the process of building a community radio station in its most inherent aspects, that is, aspects that differentiate it from radio stations in the market segment. From this clinical perspective, we will bring more social visibility to the community work developed within Verona FM radio, which often goes unnoticed by society. Classic authors such as Cicilia Peruzzo (2009; 2013), Felipe Pena (2005) and Antonio Carlos Gil (2006) were used in the theoretical framework to support community communication and its ramifications. More contemporary authors such as Orlando Berti (2024), Ismar Capistrano Costa (2020), Angélica Sousa, Guilherme Saramago Oliveira anda Laís Alves (2021) were fundamental in bringing a theoretical framework closer to the current situation in which radios find themselves, especially in the backlands of Piauí. Orlando Berti (2024) brings this relationship in detail.