Memes em língua inglesa: uma análise da metafunção composicional

Abstract

The goal of this work was to analyze the Compositional Metafunction and its elements on memes in English. It was based by the Grammar of Visual Design – GVD by Kress and Van Leeuwen (2006), approaching the Representative, Interactive and Compositional Metafunctions in a context of Visual Literacy. The focus of this work is the Compositional Metafunction: Information value, Salience and Framing. This research is descriptive because it studies and analyses data. It is also a documental research because it looks upon images taken from the internet. This is a field research since the data were collected in a State Public School through the observation of classes. It is also analytical for that the information collected were intensively studied to have its results. The approach is qualitative because the data was deeply observed and exposed in all its aspects. The corpus was composed by five memes from several websites. Two questionnaires were applied in two different moments: first, the investigative one, to see what they knew about GVD and Visual Literacy. The following was the one about the application of Compositional Metafunction and Visual Literacy through meme reading. The results showed that the view of the students about Visual Literacy was increased, endorsing all the hypothesis. It was observed that, the identification of the compositional elements, proposed by the Grammar of Visual Design is extremely important to the development of the meaning of a meme.