De Barbie à Barbara : uma análise das experiências psicossociais das mulheres a partir do filme “Barbie” (2023)

Abstract

Gender is a significant social marker in societal hierarchization processes. Analyzing gender issues is to realize that different societies have imposed distinct values and functions on women throughout history. This process still reverberates in the creation of stigmas and reproductions of behaviors related to the female gender. This study proposes to discuss aspects of women's psychosocial experience by drawing parallels with the film "Barbie," released in 2023, directed by Greta Gerwig. As methodology, a qualitative research approach was chosen, specifically film analysis, utilizing content analysis. In addition to the historical review of women in society and the emergence of the Barbie doll, three discussion categories were created for analysis, related to moments in the plot: the repercussions of beauty standards constructed by and for the patriarchy; the use of gender as a product of capitalism and the burden on women within the social system; and finally, the intersections of women's subjectivation based on psychosocial experiences. From these discussions, it is evident that there are various cultural infusions affecting the social and psychological lives of women.Thus, it is concluded that subjectivation does not occur detached from dominant social operating logics.