O profissional contábil na tomada de decisão de investimentos no mercado financeiro: Um estudo prático

Abstract

This study aims to analyze the role of accounting professionals in making investment decisions in the financial market, by highlighting the importance of accounting information and financial analysis to support such decisions. Thus, the study is prepared through a practical situation carried out with accounting professionals who work in advising investors, as well as those who do not work directly in the area, focusing on the methodologies and tools they use to evaluate investment options. In addition, the study also investigates how technical knowledge in accounting and finance can influence the choice between different investment alternatives, such as stocks, government bonds and investment funds, taking into account aspects such as risk, profitability and liquidity. Therefore, the study uses the methodology to develop a quantitative approach, with a questionnaire applied to professionals in the accounting area. Finally, as a result, it is clear that accounting professionals play a fundamental role in providing accurate and well interpreted financial information, in addition to suggesting investment alternatives that meet the objectives and risk profile of investors. Therefore, it is concluded that, with the application of accounting and financial knowledge, the accounting professional has great relevance for the optimization of investments, helping to minimize risks and maximizing the financial return on investments.