Bibliotecário (a) nas redes sociais: promoção da profissão no Instagram

Abstract

It is considered that social networks function as a facilitating means for both an informal conversation and the dissemination of a service and that the library profession is permeated by untruths and misconceptions regarding its practice, such as the non-use of technology, for example. Therefore, this research seeks to investigate five professionals in the field of Librarianship who work within the social network Instagram, opting for profiles configured to be publicly accessible and of a commercial, educational and/or entertainment nature in order to discover how this social network was used to propagate the profession during the Covid-19 pandemic (2021-2022), in addition to demystifying stereotypes by establishing comparisons regarding the image currently disseminated to the detriment of more archaic views. To this end, descriptive research was carried out with a qualitative approach, bringing authors such as Raimar Richers (1994), Martha Gabriel (2010) and Del Blanco (2010) as theoretical support for the analysis, using the inductive method to discuss the results. In this way, it was found that the profiles include personal presentation, diverse content that includes books, reading or readers, use of visual identity, logos and trade name, focus on guidance and training of professionals in the area or dissemination of books as a form of encouraging reading, using the reels tool to participate in trends, and selling products and/or services. From this, it was possible to conclude that the Instagram platform has been used creatively to recommend books, promote services and personal publications. It was seen that the use of glasses was the only stereotype that remained as it was visible in photographic records and other publications. Furthermore, there was extensive use of technology and its tools due to the information fluidity and pandemic context with the presence of a flexible and dynamic professional.