Infotenimento e mediação da informação: por uma articulação teórico-metodológica

Abstract

This study addresses the relationship between infotainment and information mediation, exploring how these two concepts can be theoretically and methodologically articulated to enhance informational practices in Library Science. By combining elements of information and entertainment, infotainment presents opportunities to make content more accessible and engaging, particularly in a context of democratized information access and increasing misinformation. The research examines the challenges of balancing attractiveness with depth and credibility, proposing theoretical-methodological models that integrate these dimensions ethically and effectively. Using a qualitative approach, the study combines literature review and document analysis to investigate innovative practices such as gamification, digital storytelling, and collaborative curation. These tools emerge as promising means to make information mediation more dynamic and inclusive, connecting diverse audiences to relevant content. The research also identifies ethical and operational challenges in this integration, emphasizing the need for professional training and the development of specific technologies to consolidate such practices. The study concludes that the interaction between infotainment and information mediation can transform library science practices, fostering greater engagement and informational inclusion. However, it is essential to ensure that these strategies are applied ethically, preserving the fundamental values of information mediation. In addition to contributing to the academic field, the research offers practical solutions for the professional context, reaffirming the relevance of Library Science in contemporary society.