Análise fundamentalista da valorização das ações da telefônica Brasil S.A.(vivo) no mercado de telecomunicação nos anos de 2019 a 2023

Abstract

The capital market is essential for economic development, allowing companies to obtain resources to grow. In recent years, the number of individual investors in Brazil has increased, demonstrating a greater interest in the stock market. Telefonica Brasil S.A. (VIVO), one of the leaders in the telecommunications sector, showed a significant appreciation of its shares in this period. The general objective of the research is to carry out a fundamental analysis of the company Telefônica Brasil S.A. in the period from 2019 to 2023. The specific objectives include: analyzing the financial and economic indicators of Telefônica Brasil S.A., such as revenues, profitability, indebtedness and profitability; investigate the impact of macroeconomic and regulatory events on the telecommunications sector and on the valuation of the company's shares; and evaluate Telefônica Brasil S.A.'s business strategy, including investments in infrastructure, network expansion and diversification of services. This study is characterized as a descriptive research, with a quantitative and qualitative approach. The data production was carried out through the collection of secondary data, already available from reliable sources, including the Status Invest website. The analysis indicated that the valuation of Telefonica Brasil S.A. (VIVO) shares was driven by a combination of economic, financial and strategic factors. Macroeconomic and regulatory events have also had a significant impact on the stock's valuation. The company's business strategy, focused on investments in infrastructure and diversification of services, contributed to its success in the capital markets.