Adoção de novas tecnologias: o impacto na eficiência e competitividade case asphalto transportadora

Abstract

The integration of technologies into the processes and daily life of companies is an option that organizations seek to improve their performance and evolve the level of competitiveness. In the road freight transport segment, which represents an important share of the market in Brazil, and in the logistics segment, the need to adhere to technologies that add value to the company and bring with them a solution for operational activities, in view of this, the strategic planning directed to adhere to technologies that allow the best performance of the organization in the competitive environment in which it is located, it has proven to be an opportunity to acquire competitive advantage and strengthen efficiency in the operation. This paper analyzes how the planning and strategic implementation of location technologies impact the operational efficiency and competitiveness of companies in the road freight transport sector in Brazil, showing how the planning of implementation processes affects operational efficiency and develops the competitiveness of the organization, ascertaining the main benefits and challenges faced during the integration stages, from the introduction to the use of technology in the daily routine, exploring the effects of the use of technology due to the operation and control of the fleet.