A demanda turística do Metropolitan Hotel: perfil dos hóspedes e suas motivações

Abstract

Teresina's hotel sector, as a service rendering activity, has been an important follow-up of the economy in terms of resource movement, direct and indirect employment generation, in these times of economic crisis that crosses the country, mainly attracting financial debt to The Capital and other locations. The customer is increasingly critical and demanding, consuming products and services that satisfy them with excellence. In view of the foregoing, the interest arose in the elaboration of the theme of this work focused on the study of the demand of the Metropolitan Hotel and its motivations. For this, we carried out a case study, with a bibliographical and field research with the guests at the hotel reception. Thus, the present research has as general objective to identify the demand profile of the Metropolitan Hotel in Teresina (PI). And the specific goals are; Characterize the demand profile of the sample searched; Check with the Guests, sex, age, place of origin and what motivation to come to know the hotel; To know the average stay of each stay of the guests in the municipality; Identify the sources of information that influence the choice of tourists. The instruments used to achieve the objectives were: bibliographic research and for data collection was used the structured questionnaire. This research is characterized by being an exploratory and descriptive study, therefore it is concluded that this research brings managerial contributions to the hotel manager, knowing the tourist demand and come to draw planning strategies for the development of tourism.