A comunicação das informações contábeis e seu papel na melhoria da compreensão contábil na área empresarial: um estudo de caso no escritório Análise Contabilidade

Abstract

The communication of accounting information plays a fundamental role in reducing accounting misunderstandings within organizations. As businesses become more complex, so does the need for accounting information to be conveyed clearly, accessibly, and efficiently to its various users. Accounting, in addition to recording and measuring economic events, has the essential function of communicating data that supports decision-making. In this context, the lack of understanding by business owners, managers, and other users often arises from technical language, the absence of effective dialogue between accountant and client, and a lack of knowledge of accounting standards. These issues can lead to misinterpretations, management failures, tax errors, and financial losses. Therefore, this research aims to highlight the importance of accounting information communication and how it can help improve the lack of accounting understanding in the business sector. The study is based on bibliographic research and a case study, using a descriptive and qualitative- quantitative approach, with a questionnaire applied via Google Forms to 9 accountants and 19 companies. It seeks to understand the practical difficulties faced by users of accounting information and to propose improvements in communication between accountants and clients. The results indicate that many clients indeed face difficulties and a lack of knowledge. It was also found that, for accountants, effective communication is crucial for quality accounting practices and strong client relationships, thereby improving outcomes and performance for both parties.