Análise da interação humano-computador do site Shopee: uma avaliação de usabilidade na plataforma de e-commerce

Abstract

As a consequence of the population's new consumption practices, e-commerce has become one of the main alternatives for commerce, standing out for the use of online sales platforms that facilitate the purchase and sale of products between consumers and sellers. In Brazil, the relevance of e-commerce is highlighted by projections from the Brazilian Association of Electronic Commerce (ABComm), which estimates a revenue of almost 300 billion reais by the year 2028, as disclosed in 2023. This growth reflects the adaptation of companies to the market and consumer behavior, as well as competitiveness and saturation in the sector. However, usability problems on platforms, such as unintuitive interfaces, poorly distributed information and difficulty in navigation, compromise consumer reliability and loyalty. Thus, as a measure to stand out among competitors, there is a need for an attractive system focused on the user, which motivates the purchase by providing a good user experience. In this context, the objective of the work is to carry out a usability analysis of the Shopee platform, aiming to identify problems that can be improved to provide a more satisfactory, efficient and intuitive shopping experience.