Transformação digital na logística de alimentos: eficiência operacional em uma distribuidora de médio porte em Picos-PI

Abstract

This monograph addresses the relationship between technological innovation and distribution efficiency in the food sector, focusing on a medium-sized distribution company located in the city of Picos-PI, Brazil. The objective was to evaluate how technological innovations impact the efficiency of product distribution within this company. The research, with a qualitative approach, was conducted through a case study, using semi-structured interviews with the company’s manager and logistics assistant. The data were analyzed using content analysis techniques based on Bardin. The main results indicate that the adoption of technologies such as ERP, WMS, process automation, and barcode readers has led to significant improvements in logistics operations, including greater speed in order picking, reduced operational errors, and more accurate inventory control. An improvement was also observed in customers’ perception of service quality, although formal feedback channels are still lacking. It is concluded that even in regional and medium-sized business contexts, investments in technology can promote significant gains in logistics efficiency, provided there is managerial commitment and continuous staff training.