Uma revisão sistemática da adoção de práticas ESG para um maior retorno financeiro na atração de investidores

Abstract

The main objective of this study is to investigate the importance of ESG in the adoption of practices that generate greater financial returns in attracting more investors through studies found in the national literature. The methodology used to carry out the research is a systematic literature review. Through the studies, it was found that adherence to ESG favors reliability and generates value for brands, strengthening their reputation among stakeholders. Modern investors see such companies as more reliable institutions to allocate their financial resources. Innovations advance and so do individual behaviors, accompanied by changes in the inclination towards sustainable companies. Addressing the pillars of corporate governance, sustainable ethics and social responsibility, the study concludes that the incorporation of sustainable strategies strengthens institutional reputation, reduces risks and increases investor interest, contributing to a more solid competitive positioning in the market.