Adoção de inteligência artificial na gestão de pequenos negócios em Teresina

Abstract

Artificial Intelligence (AI) has played an increasingly relevant role in the business environment, directly impacting the way organizations operate, especially in light of the growing digitalization of processes. This study aims to analyze the adoption of Artificial Intelligence in the management of small businesses in the city of Teresina. The research takes a descriptive approach with an applied character and used a structured questionnaire as its data collection instrument, administered to nine managers of small enterprises. The collected data revealed that local entrepreneurs demonstrate familiarity with AI tools, albeit at varying levels of understanding and application. Tools such as ChatGPT, Gemini, and automation and design platforms were cited as part of the management routine. The main area impacted by AI is marketing, followed by customer service and decision-making support. The results also indicate that, despite the financial and technical limitations faced by small businesses, AI has proven to be accessible and useful, contributing to more efficient processes and greater competitiveness. It is concluded that AI represents a strategic opportunity for innovation and the strengthening of local small businesses. The study reinforces the importance of initiatives aimed at training and supporting digital transformation in order to expand the conscious and effective use of these technologies in small enterprises.