O ato de linguagem e a visada patêmica em charges à luz da análise semiolinguística do discurso

Abstract

This research aims to analyze how cartoons can be understood as acts of language that mobilize discursive strategies, especially the pathetic view, to influence the interlocutor. This research is based on rhetorical-discursive studies of language, according to Aristotle (2000), Charaudeau (2014) and Figueiredo (2020). This investigation observes how argumentative and emotional elements present in cartoons about the environment contribute to the construction of meanings and the formation of opinions about environmental preservation. The study is based on the hypothesis that humor combined with social criticism present in cartoons mobilizes emotions that influence social behavior. We adopted as the corpus of this research five cartoons about the environment. The results indicate that the cartoons analyzed articulate images and verbal statements in a persuasive way, generating effects of meaning that activate passions such as indignation, favor, hope and antipathy, as well as the figure of irony, thus revealing their communicative and critical potential. It is concluded that cartoons function as socially situated discourses, capable of provoking reflection and affective engagement in the face of contemporary ecological issues.