Tecnologia e longevidade das MPEs: adoção, desafios e oportunidades sob a ótica de empresários de Teresina

Abstract

Micro and Small Enterprises (MSEs) are vital for the Brazilian economy but face high early mortality. This study analyzed the perception of business owners in Teresina on technology's impact on mitigating challenges to business longevity. The applied, descriptive, and exploratory research used a quali-quantitative approach, surveying 8 MSEs with a structured questionnaire. Results showed a predominantly positive perception of technology, with financial management software and digital marketing tools being most used, enhancing operational efficiency, customer communication, and sales. Barriers like high costs and lack of team knowledge persist. Entrepreneurs suggest internal diagnosis, cost-benefit analysis, and team training for implementation, also seeing potential in MPE collaboration. Technology, via accessible models like SaaS and open source, is an indispensable strategic tool for reducing mortality and promoting MSE competitiveness.