O uso do twitter pelo prefeito Firmino Filho: um estudo sobre o comportamento e atuação na rede social virtual durante as eleições municipais de 2016

Abstract

That research is a communication and political study about the impacts of the phenomenon of virtual social networking in the Piauiense politic. That research has as object of study the Twitter of the Mayor of Teresina Firmino da Silveira Soares Filho (PSDB) during the municipal elections 2016. This study has the objective to analyze the virtual behavior throughout combinations between candidates from two or more parties, but it also to understand the performance of the politician during that voting year, identify the different uses of platform resources and analyze the types of published content. Methodologically, the study shown is based on qualitative and quantitative questions, characterizing exploratory research as techniques systematic survey of tweets of the Mayor of Teresina during the electoral year 2016 and also markings matched to bibliographical and historical research with emphasis on the study case. So, the research shows the strategies that the Mayor used greatly, innovatively and precisely to communicate with potential electorates during the political advertising in 2016.