Turismo e eventos: um estudo a respeito da valorização dos eventos geek no contexto turístico de Teresina-PI

Abstract

With the growing interest in geek culture and its various manifestations, the need arose to understand how geek events in Teresina can function as a driver for the city's tourism and economic development. These events have stood out for their ability to attract a diverse audience that values both cultural experiences and technological and interactive offerings. Based on this context, the present study aimed to analyze the valorization of geek events in the tourism context of Teresina. The specific objectives included verifying the profile of event participants, assessing the perception of organizers and participants regarding the impact of events, and investigating the necessary improvements to enhance these impacts. The research was conducted in three stages: first, through a literature review of published materials such as books, magazines, and scientific articles; then, through field research with structured questionnaires and interviews with participants and organizers; and finally, through data analysis. The results indicated that geek events attract a loyal and interested audience, contributing to the local economy through job creation, increased accommodation occupancy, and higher consumption in local businesses. Additionally, perceptions highlighted the need for improvements in organization, accessibility, and diversification of attractions. In summary, geek events in Teresina show great potential to become an important pillar in local tourism, contributing to the sustainable development of tourism activities in the city.