Pragmatismo empresário-comercial: a ditadura civil-militar nas páginas do Almanaque da Parnaíba (1964-1976)

Abstract

The present work aims to examine the role of the Almanaque da Parnaíba (AP), a widely circulated regional publication in the state of Piauí, during the period of the military dictatorship. Considered an influential vehicle of the local press, the Almanaque positioned itself in relation to the 1964 coup and the regime that followed, promoting a favorable view of the authoritarian government and reinforcing values such as order, civility, and progress. Analyzing the periodical makes it possible to understand how the local press participated in constructing political and social representations that legitimized a pro-regime narrative. The research also dialogues with Parnaíba’s historiography, particularly regarding debates about the role of the AP in the local press. Furthermore, the study situates the Almanaque da Parnaíba within the broader context of relations among the press, elites, and political power during a period marked by authoritarianism in Brazil. The research is based on AP issues published between 1964 and 1976, a period in which the documentary corpus most clearly demonstrates this alignment, preceding the gradual softening of the pro-regime discourse observed from 1977 onward. Special attention is given to sections produced by the editorial staff, as well as texts signed by contributors, in order to understand the meanings conveyed and the values reinforced by the publication.