Empreendedorismo feminino em José de Freitas: desafios e estratégias na pandemia e na pós-pandemia no setor de vestuário

Abstract

Female entrepreneurship encompasses approaches that value community-based and social actions, recognizing that business success can also be measured by the positive impacts generated within social networks and in the community where the enterprise operates. In this context, the research problem seeks to answer: what challenges and strategies have been adopted by women entrepreneurs in the clothing sector of the municipality of José de Freitas in the post-Covid-19 period? The general objective of the study is to analyze these strategies, highlighting practices of adaptation, innovation, and resilience in the face of the health crisis. Methodologically, this is a qualitative, descriptive, and exploratory research. The results indicate that overcoming the challenges imposed by the pandemic demonstrates the determination of these entrepreneurs and represents an essential factor for strengthening the local economy. Female entrepreneurship in José de Freitas, especially in the clothing sector, highlights the potential of women as key actors in economic development. Moving forward, it is crucial for society and public policymakers to foster a more favorable environment for the growth of women-led businesses, contributing to a stronger and more diversified economy and to social development that values female participation and expands equal opportunities.