O uso de estratégias linguístico-discursivas utilizadas por booktokers e bookstagrammers na construção de falas sobre obras literárias

Abstract

This study observes how persuasion, as a linguistic-discursive phenomenon, is manifested in the speech of literary influencers (booktokers and bookstagrammers), focusing on the resources used to engage the audience and motivate them to consume literature. Methodologically, this is an exploratory and descriptive study with a qualitative approach, grounded in Content Analysis (Bardin, 2011). This paper is divided into four stages: pre-analysis, transcription, categorization and data interpretation, and the corpus consists of three literary influencers, each one with three selected videos in different formats (reels, reviews and trends). The analysis is conducted based on these videos, in dialogue with categories of linguistic, communicative, and persuasive resources, while also considering the discursive specificities of Instagram and Tiktok. The theoretical framework draws on Bakhtin (2009), Lévy (1999, 2011), Koch (2008), among other authors. The corpus was collected directly from the influencers’ pages on Tiktok and Instagram. The analysis focuses on four main axes: linguistic and communicative resources, contextual elements of communication, persuasive strategies, and adaptation to digital platforms. The results confirmed the expectations of the research by identifying recurring discursive patterns and evidencing how certain linguistic choices influence audience engagement for reading literary works.