O encapsulamento imagético na construção da argumentação em textos verbo-imagéticos

Abstract

In the context of an interdisciplinary approach between Text Linguistics and Argumentation Studies, particularly the Perelman’s and Tyteca New Rhetoric approach (2005), this paper investigates the hypothesis of the imaging encapsulation proposed by Lima (2017) applied to the construction of texts verb-imagery, focusing on its argumentative construction. In this sense, we assume that the argumentative techniques imbricated in the process of encapsulation imagery constitute a significant weight for the construction of arguments in verbal-imagery texts. Then, the proposed aim by us is to investigate the referential process of encapsulation in the construction of the argumentation of verbal-imagery texts. For this purpose, we carried out exploratory research, with a qualitative and bibliographical approach. Thereunto, we selected, from Internet sites, nine posters of socio-educational campaigns of varied themes, but containing encapsulating expressions in its structure. In order to construct the analysis, we choose the theories of reference and argumentation, through which we show how the imaging encapsulation acts in the construction of the arguments in verb-imagery texts, based on Lima's proposal (2017) and Perelman's and Tyteca (2005). In addition to these researchers, the theoretical contribution to the development of this research is in Conte (2003), Francis (2003), Zavam (2003), Koch (2003; 2005), Cavalcante (2016), Elias (2016), and others. The results of the analyzes confirm that the referential encapsulation process does not occur only in verbal texts, but can also be found in verb imaging texts, homologated by the encapsulated portion, which can be presented both in the imaging form and in the image conjugated with the verbal statement. We also found that the imaging encapsulation has great relevance in the process of constructing the arguments in the genre investigated. In this way, we could validate the hypothesis that an encapsulating expression can summarize an imaginary or imaginary textual portion in communion with the verbal, as well as the role of this referential process is presented as a kind of trigger for the construction of the argumentation through the argumentative techniques identified. In this sense, the linguistic elements must be seen in integration with the other semiosis present in the text, and not only as central elements in the study of the reference. We also state that this study does not propose an exhaustion of the theme, but intends to bring contributions to it, arousing the interest of professionals in Text Linguistics and related areas.