O funcionamento e a importância da auditoria de vendas em shopping center: um estudo da atividade no shopping Rio Poty

Abstract

The present work is a study of the sales audit activity carried out within the Rio Poty Mall, with the purpose of demonstrating the procedure and how the work is done, as well as its importance for an organization. Shopping malls have revenue from renters' fees charged by their shopkeepers, which requires a control to be able to consolidate values, as well as to collect data on the flow of people, conversion of visiting customers into sales and other data. A description of the activity, its methods of action, control and data collection was made, as well as the detailing of the calculation of the minimums and percentages. Nevertheless, questionnaires were applied to tenants and administrative staff. All the information was collected through qualitative methods, using bibliographical research and descriptive quantitative methods, using as information obtained in the sector and through the data projected for application of questionnaires and consultation of archives of the sector within the system of operation of the Rio Poty Mall, In Teresina - PI.