O retorno financeiro operacional na aplicabilidade de gestão de tráfego pago com foco na sustentabilidade do negócio

Abstract

Financial management is fundamentally important to the success of any business, as it involves a set of practices and strategies that include the analysis of the profitability and sustainability of the enterprise. The choice of this topic is justified by its contribution to the academic field and the practical experience of accounting professionals regarding the management of paid traffic for various clients and the generation of profit margins. The methodology involved qualitative research through a literature review and case study, selecting tree companies: a law firm, an aesthetics clinic and an Tire Shop. The guiding question was, 'Does financial management combined with paid traffic activity in companies contribute to return financial operational generation and optimization of services/sales?' The objective was to analyze financial management through paid traffic activity focusing on cost control, service pricing, legal formalization for sustainability, and business profitability. The results showed that the case studies prove that efficient financial management, combined with paid traffic, is essential for the sustainability of the business, with high profit margins and predictable revenues. It is concluded that the adoption of good accounting practices, cost control, and monitoring of contracts with e-commerce strengthen the economic viability and scalability of the business, confirming studies by theorists that paid traffic management consolidates as a sustainable enterprise.