Planejamento estratégico e percepção de crescimento organizacional: estudo de caso da Empresa X no município de Teresina-Piauí

Abstract

The article analyzes the perception of managers and employees regarding strategic planning and its contribution to the organizational growth of Company X, located in Teresina, Piauí, and operating in the payroll loan sector. The contextualization highlights the contemporary business environment, marked by competitiveness, economic volatility, and technological advances, which require clear and adaptable strategies to ensure organizational sustainability. The general objective was to analyze how strategic planning is perceived as a factor in organizational growth. The specific objectives included understanding participants’ perceptions of strategic planning, identifying strategies perceived as relevant to growth, evaluating the perceived results achieved, and proposing recommendations for improving the strategic process. The research was conducted as a case study, with an exploratory and descriptive nature and a quantitative approach, based on a literature review and the application of a structured questionnaire to eight participants, managers and employees. Data were analyzed using descriptive statistics, allowing the perceptions of respondents to be related to the theoretical framework. The results indicate predominantly positive perceptions: 87.5% clearly understand the strategic objectives, 100% recognize its importance for competitiveness, and 75% perceive the consistent use of technological tools. The main challenges reported include internal resistance to change (50%) and lack of clarity in performance indicators (37.5%). It is concluded that strategic planning is perceived as essential for the organizational development of Company X, reinforcing the importance of leadership, communication, and innovation for strengthening strategic practices.