Intertextualidade ampla por alusão e esteriótipos na condução argumentativa em textos multimodais

Abstract

With the increasingly frequent use of images in the elaboration of texts, especially as intertextual resources, the complexity of reading and understanding these texts of a multimodal nature is observed. Associated to that, the use of stereotypes in argumentative conduct as a textualization strategy can reveal a relationship between the phenomenon of intertextuality and the argumentative orientation in such constructions. This thesis aims, therefore, to investigate how stereotypes and broad intertextuality marks by allusion are related to the argumentative conduction in multimodal texts. The research is based on Textual Linguistics which central matter is to relate the presence of stereotypes and broad intertextuality marks in the argumentative conduct of texts. For this investigation, it has been established a dialogue with the approach of argumentation in discourse, proposed by R. Amossy (2010,2018), in addition to the categories of studies on intertextuality adopted by Carvalho (2018), which works on intertextuality in a broad sense, in addition to Matêncio e Ribeiro (2009) and Amossy (2010,2020) whose concept of stereotype has been used in our investigation. The corpus of this investigation consists of three (3) charges and two (2) posters, taken from the social network Instagram, considering as categories of analysis adaptations of the classification table proposed by Carvalho (2018). As proved by the analyzes, the broad intertextuality by allusion and the stereotypes are basic for the argumentative conduction in multimodal texts. The results show that this meaning is given by the context, through the range of the language purposes to reach the project of saying.