Booktubers: experiências literárias e formação de comunidades de leitores

Abstract

The aim of this study was to present the literary experiences of the booktuber community for the formation of readers through sharing reading vlogs, on the social network YouTube. For the research development, we analyzed, systematically, two literary YouTube channels, from the booktubers Pam Gonçalves and Tatiana Feltrin, during one year, in order to identify the types of reading and writing activities carried out in literary vlogs, seen as literacy cases, the types of books that were read and shared, the genre preferences, the social and personal motivations for the sharing of experiences, as well as to analyze the reading practices in their literary reading projects, through book clubs, for the formation of reading communities. This research is based on the studies of Cosson (2014; 2016), on the concepts of literary literacy; Levy (2010), the universe of cyberculture; Santaella (2013), the reader of the mobility era, the reader's ubiquitousness; Burgess and Green (2009) and Henry Jenkins (2009), on the YouTube phenomenon; and Recuero (2014) on network conversations. From the studies carried out, we can conclude that these shared literary experiences are guided by the culture of participation, which contributes to broadening the reader's horizons and the formation of reading communities.