A recategorização sem menção de expressão referencial: uma estratégia argumentativa na construção de memes verbo-imagéticos

Abstract

In this work, in consonance with the interdisciplinary vocation of the Linguistics of the Text, We aim to call for a dialogue between this area and the Argumentation Theories, particularly the New Rhetoric approach and the Persuasive Genres Analysis Model of Pinto (2010). In this context, We start from the hypothesis that the argumentative strategies imbricated in the recategorization process without mention of referential expression constitute fundamental mechanism for the construction of the senses in verb-imagery memes. Thus, considering both this interdisciplinary approach and the evolution of recategorization studies over the last few years, in which the process starts to take shape from a perspective that considers the integration of several elements for its homologation, We take as reference in the area of Linguistics, the work developed by Lima (2009; 2017), Custódio Filho (2011) and Lima and Cavalcante (2015); and the works developed by Perelman and Olbrechts-Tyteca (2005) and Pinto (2010), in the area of the Argumentation Theories. In this sense, We bring throughout this work a discussion that involves the assumptions of the Linguistics of the Text, in which we discuss basic concepts of the area, such as the sociocognitive-based text approach, the transition from reference to reference and the processes resulting from this change, as well as the recategorization process and the subclassification that we take as object, the recategorization without mention of referential expression. We also discussed the concept of argumentation under the New Rhetoric, of Perelman and Olbrechts-Tyteca (2005), and the process of construction of the Model of Analysis of Persuasive Genres of Pinto (2010), proposing a framework directed to the analysis of verbo-imagery memes, through the inter-relationship between these two argumentative approaches, in which we analyzed verb-imagery memes with persuasive purpose. Considering the modality of text used for this research, We also discussed the meme genre in the literature, considering for its research perspective this genre in its persuasive purpose. In this sense, We collected ten copies of verb-imagery memes that thematic politico-social facts related to the mandate of former president Michel Temer and submitted to the components prepared in the frame of complementary analysis proposed in this investigation. The results of the qualitative analyzes are based on the significant weight of the argumentative strategies imbricated in the process of recategorization without mention of reference expression in the construction of the meanings of verbal-imagery texts, on which the integration and dynamism between the verbal and imaginary semiosis constitute as fundamental to the process.