O abuso de poder na propaganda eleitoral e os seus reflexos para a autenticidade do processo das eleições no Brasil

Abstract

This Final Paper analyzes the abuse of power in electoral propaganda and its impact on the authenticity of the Brazilian electoral process. The study starts from the historical evolution of the electoral process in Brazil, highlighting how authoritarian and unequal practices have impacted democratic construction. It examines the importance of electoral propaganda as an instrument of communication between candidates and voters, as well as the legal limits governing its dissemination. The work identifies various forms of abuse of power political, economic, media, religious and digital which undermine equality between candidates and manipulate the will of voters, threatening the legitimacy of elections. The research also addresses the role of the Electoral Justice in curbing these practices and the challenges faced in guaranteeing the integrity and authenticity of the election, especially in the fa ce of the intensification of the use of social networks and the spread of disinformation. The conclusion is that electoral propaganda, when distorted by abusive interests, weakens democracy and imposes an urgent need for legislative reforms, educational ac tions and greater oversight to ensure a fair, transpare nt and representative electo ral k process. Keywords: